Health and wellbeing megatrends 2018

One of the megatrends of health care is that the treatment is transformed from mass-oriented care towards individual care. Identifying individual effects through, for example, genetic research enables the move from "one disease - one drug" -thinking in the development of medicines into identifying the individual effects of treatment. Personalized medicine gives you the opportunity to anticipate and prevent diseases as well as find the right care at the right time to the right people.

Business Finland prepares a program for Personalized health. The program would support Finnish innovation and top-level research and create a new business around personalized healthcare area, promote growth and renew and create new business life. The program would also help growth companies to raise venture capital and R&D funding, grow new know-how and attract international venture capital, R&D and business units to Finland.

The preparatory work will identify the Finnish business area for health and wellbeing as well as the actors and their needs, and what kind of measures will be expected from the program. For more information, please contact:

Harriet Gullstén +358 (0)2950 55776 harriet.gullsten (at) businessfinland.fi

Outi Tuovila +358 (0)2950 55279 outi.tuovila (at) businessfinland.fi