New Retail in China, China's Digital Landscape and Rising Disruptorsretail e-commerce online-shopping internet online-sales online-store
Pioneered by Alibaba, “New Retail” describes a future retail model where both traditional physical retailers and new pure-play online retailers will work together on the integration of online, offline, logistics and data across a single value chain. It is more than just driving incremental sales through E-commerce and digital marketing. It is about a fundamentally new structure for the future of commerce, which combines both digital and physical infrastructure from the front line to back line, including marketplaces, payments, logistics, cloud computing, big data and a host of other business and technology components. New Retail innovators are typically demand-driven and data-centric, with omni-channel presence, innovative marketing approaches and diversified retail formats. They leverage technologies to uncover potential customer needs, create new touch points, provide personalized customer experience, drive new sales and traffic, and enhance back line business operations.