Korea offers many opportunities for Finnish baby and kid product companies, planning on entering the Korean market.
Finnish companies need to be faithful to being 'Finnish'. There are already a number of companies with Nordic or Finnish style products, so in order to successfully enter the Korean market, the companies must be loyal to their brands. This means that the branding and marketing is very important in Korea and the companies will have to have enough understanding about the Korean market.
Organized events; help with looking for Korean buyers, partners and import companies; arranged meetings between the potential Korean partners and Finnish companies.
There is already a high demand for Finnish products and solutions, such as real Finnish kids products and education, so access to the Korean market is rather easy. If you would like to get more information, please do not hesitate to contact Ms. Zubi Woo.